Ground Rules
Follow The Lantern, Feed Your Values, Starve The Beast.
Welcome to React Unite Now (R.U.N.)
A New Kind of Underground Railroad — A Lantern for Our Time
In a world flooded with noise, distortion, and digital manipulation, React Unite Now (R.U.N.) was created to help people find clarity, direction, and community. We are not here to fight people or businesses—we are here to light the path.
R.U.N. is a values-based network—a modern-day Underground Railroad guiding individuals toward businesses, organizations, and spaces that reflect their principles. Our symbol is The Lantern, just as it once was for freedom seekers on the original Underground Railroad. Today, it means something just as powerful: safety, shared values, and strength through unity.
Purpose and Mission
React Unite Now (R.U.N.) is more than just a website; it’s a movement focused on creating a network of individuals and businesses who are committed to:
Value-Based Purchasing: Helping consumers make more informed choices by supporting businesses that Pledge alignment with your shared values.
Promoting Thoughtful Discourse: Facilitating constructive discussions around social, political, and ideological issues that matter.
Activism & Engagement: Encouraging active participation in causes that align with our collective values.
We provide businesses with the opportunity to clearly signal their commitment to these shared values by using The Lantern (TM) symbol, signifying that they support the movement's mission and principles.
Slogan: “Follow The Lantern, Feed Your Values, Starve The Beast.” (TM)
This slogan embodies the core of our movement: guiding consumers to make choices that align with their ethical beliefs, empowering businesses that share these values, and challenging systems that do not.
🕯️ What The Lantern Means
The Lantern is a symbol of alignment. When you see it, you know:
This business or organization has taken The Pledge—a declaration of shared values, integrity, and accountability.
Your voice, values, and dollars will not be used to undermine your beliefs.
You’ve found a safe station in today’s complex media, political, and economic landscape.
The Lantern doesn’t judge—it guides.
🧭 Our Purpose Is Clear
R.U.N. is not about targeting anyone.
We don’t “cancel.” We don’t divide.
We illuminate.
We are about connection—helping citizens find businesses and communities that share a code of dignity, fairness, freedom, and progress. We help people reclaim their power, using their voice and spending choices to support the path to your best bright future.
✍️ What Is The Pledge?
The R.U.N. Pledge is a call to action—a promise to stand for human dignity, freedom, equality, and justice. It’s a commitment to:
Rights and freedoms for all people
Equity, justice, and opportunity
Honesty, transparency, and fiscal responsibility
Climate action and community care
Truth, science, and constitutional values
Unity and compassion
Nonviolence and shared progress
It is not a pledge to perfection. It's a pledge to keep growing, keep trying, and keep standing—for what’s right.
🛤️ Join the Network. Light the Path.
When a business displays The Lantern, it becomes part of a new kind of movement—one that puts people first and politics second. One that says:
“We will not use your money against you.
We will stand with you. We will walk forward—together.”
This is your signal. This is your station. This is your path forward.
🕯️ Follow The Lantern, Get Onboard, React Unite Now.